Digital Marketing features

How we ensure your success

Google Analytics & Webmaster Certification Traning

Google Analytics

Web traffic or web traffic analysis is one of the root aspects in digital marketing field. It helps you to measure and recognize where web visitors are coming from in the website, visitor traffic source, Real time website report, behaviour of the visitors, number of session of the visitors, no. of user, page viewers, bounce rate, avg. session duration also it helps to know from visitors comes from which device, operating system and browser.

Web analytics helps to setup goals, funnel visualization, glow flow track and measure the ROI (Return on Investment) of free and paid marketing campaigns. Also this analytics tools is very important for analyse and create business marketing campaigns.

Google Webmaster / Search Console

Webmaster or google search console tool is also the root aspect for search engine optimization, it helps to monitor your website activities such as backlinks track, internal links track, international targeting setup, mobile usability tracking, web blocked resources, website crawling status, robots.txt tester, sitemap update and indexing status monitoring and more.

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  • In this module we cover
  • What is Google Analytics and webmaster?
  • How and why we integrate Google Analytics and webmaster API in website?
  • Live Overview on Real time visitor tracking
  • Analytics Acquisition Report Tracking and monitoring
  • What is bounce rate, Effect of bounce rate in website?
  • How to setup goal in google analytics
  • How to make custom report in google analytics
  • How to link google analytics to google AdSense, AdWords and Search Consol?
  • Google webmaster tools operation and benefits
  • Benefit of Google Analytics and Webmaster
  • Google Analytics and webmaster tools helps to operate, track and manage the digital marketing performance.

    Analytics tools is play vital role for ROI calculation of free and paid marketing campaigns.

    Webmaster tools helps to disavow unwanted backlinks comes in your website, blocked url check, crawling and indexing activities.

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