Introduction to Digital Marketing
Digital marketing so-called as data-driven marketing is an approach of electronic media to promote their products or services into the market, and it is generally used by marketers. Digital Marketing enables customers to mingle with the product through digital communication. Consumers can easily access information from any place and at any time with device flexibility.
What is a digital marketing course?
The Digital Marketing course is designed to help you to master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. Digital Marketing Course Content will help the one to stay focused & on track throughout the journey of learning Digital Marketing. One has decided to learn Digital Marketing and start one’s career as a Digital Marketer, the main thing that you need to know is the digital marketing course content. However, before you enter the field of Digital Marketing as a student, it is recommended to do some homework in advance to get clarity of topics involved in the Digital Marketing Course. Before enrolling for any training program, the course content is given a lot of importance, so is the case with Digital Marketing as well.
Types of Digital Marketing Course: –
1- Search Engine Optimizations (SEO) Course:-
The most challenging and rewarding marketing discipline is the tool SEO. SEO unlocks the potential of your marketing efforts like combining data, analytics, content marketing, and proficiency with HTML and technical site optimization. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy. Learning the latest tools, techniques, and concepts while gaining hands-on experience through interactive projects. SEO training is beneficial for anyone who wants to become proficient in SEO – best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.
2- Search Engine Marketing Course:-
Search Engine Marketing can involve both paid and unpaid methods. Some advertisements are paid through registered websites. The advertisements that appear search engines like Google, Yahoo and Bing are called Pay per Click ads. These ads come in various formats. Some can be product listings while some are simple text-based ads.
3- Social Media Course:-
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. In these two types are mentioned below:-
a. Social Media Optimizations (SMO):-
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using several social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your website.
b. Social Media Marketing Course:-
Social media marketing is the use of social media platforms and websites to promote a product or service. In Social Media Marketing we find many types of social apps launched in the market that is most valuable for advertising and digitized marketing ways. By using all these apps, the potential of Social Media gets created and they quickly incorporated it into their promotional activities. The social media course helps a business align its business plans with its Social Media Activities.
4- Email Marketing Course:-
Email marketing generated a deeper relationship and noise-free targeting. These two facts are only possible through email marketing. This Email Marketing course is all about to teach students how to drive new sign-ups, generating new leads, targeting an audience in a way that bears good results and ultimately turning potential customers into customers. Almost, in many of the Companies, we are using Email Marketing for the P.O., P.I. and confirmations of companies’ terms and conditions.
5- Content and Affiliate Marketing Course:-
Content Marketing is that which makes everything possible in digital marketing practices. When we have great content, it takes the pressure off the marketers to attract the audience. In addition to that, great content is another way to optimize the page for getting more visibility by search engines. This platform provides a list of over 50 classes on the various aspects of affiliate marketing. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Exploring the different foundational skills, case studies, growth system, promotion methods, future trends, affiliate attraction hack and more, upon the completion of your chosen training, you will be able to apply your newly acquired skills and take challenging certificates. Additionally, the classes help you to build your digital information and have a jumpstart on your business.
6- Mobile Marketing and App Store Optimizations:-
Mobile marketing is a multi-channel and digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Everything that can be done on a desktop computer is now available on a mobile device. Opening an email, visiting the website to read the content, which is all accessible through a small mobile screen. ASO is also known as App Store SEO, App Store Optimization, Play Store ASO, App Store ASO, App Search Optimization.
App Store Optimization (ASO in short) is all about gaining visibility in the app stores and increasing your downloads. This way, more people can find the app and many of them get to download.
The focus of ASO is getting expertise in resource applications that are related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). Generally, apps are created for I-phone/I-pad, Android and Windows Phone which are the new generation phones that are used by many of us.
Why a digital marketing course?
1- For an entrepreneur to move our business offline to online:-
Where online marketing is crucial to business success, it can be easy to forget to include offline marketing. However, this could prove to be a big mistake. If you wait for your customers to tell you to move online. It’s already too late, you’ve lost them. Business Owners who want to attract more customers online and really want to learn Practical Strategies right from Email Marketing to Advance PPC Marketing to grow their business. That is the reason for an entrepreneur to move our business offline to online.
2- For job seekers:-
If you are a Job Seeker, here comes a great opportunity to excel in the field of Digital Marketing. Start a Job or start your own Online Business. E-commerce companies proved that digital marketing isn’t a job but a profession or it will be more appropriate to say that e-commerce opened a new avenue for job seekers. The estimated worth of digital marketing is $62 billion and it is growing every year. Today mobile marketing is also included in digital marketing and the mobile market alone worth $7.2 billion. It is getting difficult to make a balance in professional and personal life. Working hours have increased but growth is stagnant. Managers are putting more hours to work than to their family life. Digital marketing is the only field that promises a balance in work-life and high income. If you are a Job Seeker, here comes a great opportunity to excel in the field of Digital Marketing. Start a Job or start your own Online Business.
3- For individual or freelancer:-
Digital marketing is very much trending these days and has a great future in the coming years as well. Actually, it is a modern marketing technique involved in selling, purchasing and advertising of a product or services via digital media like internet, TV, mobile, etc career in digital marketing is definitely a good choice because of its demand in the market. Many people do this course for his career. Digital marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in a career. If you are a Marketing Employee, I.T person, social media marketer, website or Graphic Designer, you can join this advance course & complement your skills with Digital Marketing.
Benefits of Digital Marketing Course, Scope and Advantages: –
To understand the scope of Digital Marketing in the future we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication. Today the trending buzz in market circles is the role of digital marketing and how technology can be used in capturing new markets. There is a broad Digital Marketing scope in India at present as the digital media is the new media that works with the help of the internet and has proved to be the fastest medium of mass communication.
The online marketing sector personnel are in high demand as the industry is growing at a huge double-digit rate. Digital marketing points to a bunch of techniques used in promoting or marketing products or services on the Internet. It is a process that brings together many varied functions to work towards the market growth of a business.
Scope and Advantages: –
1- Many Career Options:-
The world is going Digital and by the year 2020, all the companies around the world including India will have an online presence and thus creating a lot of career opportunities.
If you have any interest in digital marketing, it is likely that you already have the skills you can hone in. Here are some of the top jobs available and how you can put those skills to good use.
After completing the digital marketing course, the learner with varying levels of work experience can work in any of the following digital marketing job roles.
a. SEO Manager
b. Pay-Per-Click (PPC) Marketing Manager
d. Team Lead
f. Marketing and Automation Specialist
g. Social Media Manager
2- Better Salary and Posts:-
I am sharing with you profiles, years of experience and salary range (annual) for Digital Marketing professionals in India:
As a fresher, you will get 15–20k PM and If you are coming with good practical hand and practical exposure while working in your college days or doing some internship in digital marketing then you can expect 30–35 k as starting amount. If you keep updating yourself along with industry it is going to be a great journey for you as digital marketing is all about having practical hands of things. The entry level position in the digital marketing field is called” digital marketing executive and the entry level salary varies with a lot of different aspects like you are working in which city and for which company.
As the internet continues its evolutionary journey, advertising using the internet or digital marketing continues to evolve as well. Some parts of beneficial flexibility are more spontaneous. Responding to trends on social media, such as trending hashtags or viral memes can also be part of flexibility. Today even small brands can become immensely successful if they create a narrative that resonates with consumers. The importance of a brand narrative has increased dramatically over just the past few years. Creating a narrative using traditional channels is certainly possible, but it is also significantly harder and more expensive than doing so using digital media. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.
4- More developments in Companies:-
Today even small brands can become immensely successful if they create a narrative that resonates with consumers. The importance of a brand narrative has increased dramatically over just the past few years. Creating a narrative using traditional channels is certainly possible, but it is also significantly harder and more expensive than doing so using digital media. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos. If we didn’t have digital marketing, the only sales we’d have would be friends and family and word-of-mouth but in digital marketing, we are connected over all worlds at one point.
5- Growth in own Business:-
To go Traditional or Digital becomes a point of confusion for small and medium businesses. With a scarce marketing budget, it becomes difficult for every small and medium business to divide it between traditional and digital. Small and medium businesses don’t have a big amount to spend on marketing. Still, the objective is to reach maximum people with the lowest possible cost. A one-time TV ad can of 30 seconds cost a business more than Rs. 3,50,000 if shown at a normal time during the day. A small business doesn’t have that amount of money. Even the print ads and billboards cost a lot. While on the other hand, Digital ads can reach a super-targeted audience at a lower cost. As the same concept in digital marketing we buy material at low cost and sell the maximum value and get more profits from his business. Make many of customers in marketing through to media and social apps.
Digital marketing course syllabus / digital marketing course syllabus pdf / digital marketing course details Topics and Modules: –
In digital Marketing these are the main Topics and Modules:-
1- Digital Marketing Overview
2- E- Business website Planning
3- Creating Online Business Strategies
4- Search Engine Optimization (SEO)
5- Google Analytics and Webmaster
6- Google AdWords / PPC
7- Social Media Marketing (SMM)
8- Professional Email Marketing
9- Advance Mobile Marketing
10- Video and Display Advertising
11- E- Commerce Marketing Strategies
12- Online Reputation Management
13- Online Lead Generation
14- Content Marketing
15- Growth Hacking
16- Affiliate Marketing
17- Google Adsense & Blogging
For detailed information click the link given below:-
Digital Marketing Course Fee Structure:-
It’s all depends upon some of these main points mentioned below:-
1- It is depending on which City do your course.
2- It also depends on Institutions.
3- Fee Structure Depend upon the Institute has Experience and Industry Specific Teachers and they do also work in any industry.
4- Digital Marketing Course fee is about Rs.21,000/- to Rs.95,000/- and The Digital Education is offering this course in Rs.25,000/- only.
5- It also depends upon the facility provided by Institution to Student.
Is Google Providing any Paid or Digital Marketing Course?
Google is not directly providing Digital Marketing Course, but it’s provided some Photos, Videos, Modules, Contents, Structure and Guideline of course for self learners.
Google also Provide the sets of test for improving own knowledge and perform best of his abilities.
How to Choose Best Digital Marketing Training Institute?
1- Check if the offered certifications are industry vetted:-
Professional Certification is one of the most important and sought after outcomes of the pursuit of professional learning and education. Almost every institute offers Digital Marketing certification along with many others. For a learner, who is still trying to become a part of this industry, it is very confusing to select the right mix.
2- Best Job Placement and Conduct Internship by Institution:-
Make sure that the institution that you have enrolled in offers placement assistance. This will help a lot in finding good opportunities in the market. There are many agencies that offer courses and then absorb the students through an internship. So any option can work. When you are investing your time, money and effort you would want to get good results out of it. In recent years, Digital Marketing has gained immense popularity and today it is one of the most sought after career options. As every business is moving to the digital platform, it is expected that more jobs will be created in Digital Marketing and the demand for trained professionals will grow manifold.
3- Make sure the faculty is Industries best experts:-
The trainer is the foundation of all learning, regardless of what infrastructure or repute is, and if you’re completely new to the field then you can’t afford to have someone who just imparts theoretical knowledge.
4- Make sure the course is up to date:-
Once you’re clear about the goal you need to make sure the course you’re going to take is thorough and up-to-date with all the recent modules included. The course offered should be updated as per the current industry demands and standards. You might want to get clear on what you are going to study? And whether all the topics or verticals of digital marketing going to get covered.
5- Teaching Pedagogy:-
Make sure that the structure and flow of the course are planned in such a way that is easy to understand for anyone be it a beginner or someone who is aware of digital marketing already. Also pay attention to the type of assignments, practical exercises and projects you will going to be work on. Also, Discussion with in house students and institutes give live demo classes in live classrooms.
Google, Facebook, and other certifications are not given by any institute. There is a huge misconception floating around that a digital marketing institute gives you these certifications once the course is done but that’s not true.
7- Conduct Exam before Certification:-
Institution Conduct many types of examinations for best performance in our work in any industries. And also get practical knowledge of each and every point which is used in a digital marketing job career. So, this is the most important factor to select the Institution for Digital Marketing course.
Which is Best Online Course Vs Offline Course (Classroom Training)?
Of course, the offline course is best in compression of an online course because the student clear their problems live with faculty and ask our query and get practically answer by faculties. As technology has developed, so too has the way we learn new skills. Thanks to the internet, those interested in boosting their knowledge and skills now have a wide range of options open to them.
Learners and employers can now choose to take advantage of online, as well as offline, training. When it comes to Continuing Professional Development (CPD), there are pros and cons to both online and offline learning. To help you decide which is better for your learners, below you’ll discover the key differences between them.
With offline learning, it’s easier to ensure attendees are paying attention to the training. Some learners also find it easier to retain the knowledge and skills they’ve learned through offline training than they do with online training.
Advantages of Online Courses
1- Convenience and flexibility:
Online courses give students the opportunity to plan study time around the rest of their day, instead of the other way around. Students can study and work at their convenience. Course material is always accessible online, making special library trips unnecessary. All of these benefits help students balance work and family commitments with their education.
2- Continue in your profession:
Even if someone wants to complete a degree, it may not mean they want to leave their current job. For most students, today, increasing college costs mandate that some students continue working while in school. The previously mentioned flexibility of online programs enables students to keep working while also pursuing academic credentials.
3- Lower costs:
The fact that online programs are cheaper when compared to the ones held in a traditional campus setting is enough to convince you to consider them. The average tuition for online courses depends on multiple factors, so it varies from one program to another. Though not all online degrees offer less expensive net tuition prices than traditional colleges, associated expenses almost always cost less. For example, there are no commuting costs, and sometimes required course materials, such as textbooks, are available online at no cost.
4- It takes less time:
Not only does eliminating the need to commute to save money, but it also saves everyone time. Moreover, the teacher or trainer doesn’t need to give the same class repeatedly to different groups of students. He or she only needs to prepare the content once and then share it with different groups at any time necessary.
Disadvantages of Online Courses
1- More work:
Online courses typically require a greater amount of reading and assignments than traditional classes. Programs, in general, are improving the quality of their online courses, and this means that students will have to do more to prove that they’ve mastered the material. Expect to spend at least 10 hours per week on each online course.
2- No self-discipline:
Discipline becomes their habit and because of this, they become high-quality government employees and successful businessmen, etc. We learned with discipline in schools. Rule and regulations are predefined by schools and teachers for students. And students are committed to doing their best whatever teachers ordered them to do.
To acquire knowledge in any subject students have to do various tasks such as assignments, notes writing, research, group discussion, and practical implementation, etc. are really important. It can be ignored by students easily if they are taking online classes at home.
3- Less creativity & more instruction:
In offline classes, teachers do the analysis of the mind and behavioral activities of students before teaching about the subject. Then they teach students based on student’s absorption power or learning capacity. This is not possible for teachers in front of the camera. Yes, teachers can give instructions but they are unable to emanation the creativity in students’ minds by using the camera. And if students are unable to feel the presence and thoughts of a teacher in the classroom and in the brain then I don’t think students learned the lesson.
4- No Appropriate Information :
Information is coming in our brain at high speed and from various methods. We have data but we don’t time to analysis and mind power to store. And some don’t have high analytical skills to analyze which thing is wrong and right for us. We are making decisions based on top 10 Google search results, reviews, like, etc. it can be a fraud and coming search results can be tricked. So, learners don’t have an option other than just believe in what he/she getting from the learning source.
Advantages of Offline Courses
1- Learning Environment:-
There are several benefits to a traditional, classroom learning environment. For example, because classes are taken in person, it means students receive immediate feedback from fellow classmates and/or lecturers. This is also the way most of us have attended school most of our lives, so we know what to expect.
2- Group discussions:-
We bring you this wonderful course on Group Discussion. This detailed course will help you understand all the important concepts and topics of Group Discussion. A group discussion is a group of individuals, gather at one place in the form of a circle with similar interests to share ideas, solve problems or give comments. In simple terms, a group discussion is well known as GD. Generally, the group discussions are performed to assess the skill set of a person which includes communication skills, leadership skills, managing skills, team building skills, social skills, problem-solving skills and presence of mind.
3- Practically Knowledge:-
Practical learning can allow you to feel confident and competent in the skills and techniques you will need when qualified to do your job effectively. This is even better if you are more of a practical learner, and prefer to do than watch. Practical knowledge can also give you a deeper understanding of a certain technique, via the act of doing and through personal experience. Take science for example, if you wish to be a laboratory assistant, completing laboratory practical’s will give you the basic knowledge and understanding to carry out practical’s properly and safely.
4- Improves social skills:-
Inside a classroom, students experience social interactions with peers and establish rapport with teachers. Helping children develop socially is an important aspect within the realm of their academic education.
5- Develops important personality and career building skills:-
Classroom teaching inculcates conflict resolving skills, presentation skills when it comes to presenting their ideas confidently in front of peers, develops team spirit and teaches them to get along with those from different cultural backgrounds. Such experiences are valuable in shaping students’ communication and listening skills, as well as growing and maturing emotionally.
6- Builds organizational skills:-
Good organizational skills can help lead to success through many paths. Time is money. Organization saves time by keeping valuable business data easily accessible, goals in focus and employees on the same page. Employees who have good organizational skills are efficient at covering the demands of their jobs.
Disadvantages of Offline Courses
1- Not everyone can afford the fees:–
Usually, the fees of the college to pursue a regular course are quite an amount. This is one of the major reasons of worry for many students and their parents. Affording high fees of campus learning is not possible for everyone. To get an admission in campus students take education loan that brings them under the debt of a substantial amount. Along with other study related pressures, this is an additional stress; a student needs to deal with. The only way to avoid the burden of huge fees is performing extraordinary and getting selected for a scholarship.
2- Travel is required for learning–
Offline education does not facilitate students to study from their respective places, and hence it requires traveling. These regular programs are bound in a set timetable that all students need to attend the classes as per that only. One may also need to travel to far off places for regular studies. While in online education, one can study from anywhere irrespective of any geographic limitation, one can attend classes from home or office. Additionally, students can also schedule the classes as per their convenience.